After 5 years of extensive sampling and testing, the team of Nine Yards had created a range of leading haircare products. With meticulous detail to ingredients, these products had an optimised function for professional demands. Nine Yards approached us to create a brand and packaging system to exist across digital, print and in-store touchpoints.
Our response was to create a brand with the aim of giving the hair of the haircare industry a little shaking. We wanted to present a more carefree side of beauty – one that celebrates the humorous, the playful and the strange. Because we believe that if we worry less about fitting in, perhaps we can do more that stands out.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/3aat5Su