Design: Everworks
Location: Sweden
Project Type: Produced
Client: Nine Yards
Product Launch Location: Global
Packaging Contents: Mixed Haircare Packaging
Packaging Substrate / Materials: Plastic

After 5 years of extensive sampling and testing, the team of Nine Yards had created a range of leading haircare products. With meticulous detail to ingredients, these products had an optimised function for professional demands. Nine Yards approached us to create a brand and packaging system to exist across digital, print and in-store touchpoints.

Our response was to create a brand with the aim of giving the hair of the haircare industry a little shaking. We wanted to present a more carefree side of beauty – one that celebrates the humorous, the playful and the strange. Because we believe that if we worry less about fitting in, perhaps we can do more that stands out.

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via Packaging of the World – Creative Package Design Gallery https://ift.tt/3aat5Su