Leeds-based branding agency Robot Food work with Co-op, once again, to deliver a game-changing approach to the pioneering retailer’s new plant-based food range.
With the popularity of plant-based alternatives on the rise, Co-op looks to take a bite out of the £1bn vegan market with the launch of exclusive new brand GRO. Robot Food, long-time strategic creative partner of Co-op, were tasked with developing the new offering’s strategy, identity, name, tone of voice and packaging designs.
In what is believed to be the largest ever vegan product rollout by a supermarket, Co-op’s new range is stocked in 2,000 Co-op stores and up to 4,000 independent retailers through Co-op’s wholesale operation NISA. The new GRO range caters for the growing appetite for plant-based food and is designed with the convenience shopper in mind.
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