Agency: Taali Media
Creative Director: Pushpanjali Banerji
Senior Designer: Aushreen Kumar
Designer: Harshita Sareen
Location: India
Project Type: Produced
Client: Kyndal Group
Product Launch Location: India
Packaging Contents: Rum
Packaging Substrate / Materials: Paper Core Canister and Glass Bottle
Printing Process: Offset

Keeping the rich heritage of the BOOTZ brand, established in 1650, we created an amusing brand world for consumers to playfully engage with- telling them a curious story.

A vision of a vintage newspaper set in Jamaica in the late 1600's is brought to life -Stippled illustrations, whimsical copy and letterpress inspired typography create a unique and premium aesthetic appeal.
Storytelling is at the heart of the design.

Set on a striking cream and black combination with gold foil accents the canister and label reflect a differentiated and vintage look. The most expensive rum in its segment, Bootz is growing fast and winning hearts with its signature crafty vibe.

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via Packaging of the World – Creative Package Design Gallery