Agency: Out To Lunch
Creative Director: Anna Stylianaki
Art Director / Illustrator: Tasos Georgiou
Account Director: Irini Sohoriti
Location: Greece
Project Type: Produced
Client: Domaine Hatzimichalis
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass
Printing Process: Foil Stamping

Label design for the flagship Hatzimichalis Estate wine brand, Kapnias: an aromatic, rich, complex and authentic Chardonnay and a full, perfectly balanced, intense personality Cabernet. The design solution came from the name itself, which was inspired by ancient descriptions of the "kapnias vine" by Theofrastos and Aristotle, the same root of the Greek word for smoke, and an element which happens to also be part of the taste characteristics.

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via Packaging of the World – Creative Package Design Gallery https://ift.tt/37ljDJy