Design: Hyeyoung Choi
Art director: Seoyoon Yang
Location: South Korea
Project Type: Produced
Client: SPC Samlip
Product Launch Location: South Korea
Packaging Contents: Glutinous rice cake
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

This gift package, specially released for university entrance examination season, has been designed and launched by a small bakery shop in Korea called Bakery Factory.

Korea has a long tradition of gifting glutinous rice cakes, as a ‘good luck’ wish for candidates preparing for important tests or interviews. Taking this unique Korean tradition as a starting point, a gift package has been released with the motif of an express train carrying a full load of glutinous rice cakes bound for a destination called “PASS”.

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via Packaging of the World – Creative Package Design Gallery https://ift.tt/2SJ0zkr