Design: Bold Scandinavia
Location: Sweden
Project Type: Produced
Client: Scandinavian Airlines – SAS
Product Launch Location: Global
Packaging Contents: Airline meals
Packaging Substrate / Materials: Paper / plant-based plastics

Looking to the future, Scandinavian Airlines aims to reach substantial sustainability goals and lessen their carbon impact by 2030. One of the many steps towards more sustainable travel involves minimising waste and the use of fossil fuel plastics through a sustainable packaging solution – the Cube. This new initiative also visualises to customers that SAS is on a sustainability journey.

With an emphasis on reducing food waste and using locally sourced and seasonal ingredients, the Cube is environmentally viable with smarter packaging and contents including a brand-new external design.

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via Packaging of the World – Creative Package Design Gallery