Design: STUDIO L'AMI
Location: United States
Project Type: Produced
Client: Pineapple Collaborative
Product Launch Location: Americas
Packaging Contents: Olive Oil & Apple Cider Vinegar
Packaging Substrate / Materials: Tin & glass
Printing Process: Silkscreen printing
Typefaces: Viksjø by Monokrom, Ginto Nord by Dinamo and Bell by Monotype
Pineapple Collaborative is on a mission to connect & celebrate women who love food. They believe that sharing knowledge, supporting each other & coming together for a meal is the best way to create community. This sentiment lies at the heart of their new line of pantry staples featuring their first women made olive oil & apple cider vinegar.
We started this project by looking at Pineapple Collaborative's primarily online brand to understand how we would bring it to life through physical packaging. We explored a lively colour palette and provided naming & messaging options before landing on 'The Olive Oil & The ACV' which are brought to life through playful typography on a relatively formal grid.
The female founders of Pineapple Collaborative take pride in their highly engaged female following, and they’re proud to be working directly with women producers & growers, so we called this out on the back.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2T1a5hM