Design: Macaroni Creative
Location: United States
Project Type: Produced
Client: Bare Bones
Product Launch Location: United States
Packaging Contents: Bone Broth
Packaging Substrate / Materials: Pouch/Plastic
Printing Process: Digital Printing

When Bare Bones was approached with a huge opportunity from a major nation-wide retailer, they came to us looking to develop an exciting new look for their exciting new product. Our challenge was finding a way to communicate the convenience and health benefits associated with bone broth as a beverage. We chose to use a mug as a focal point, to clearly communicate the end product. We then paired the imagery with whimsical illustrations and hand-done accents to add a sense of playfulness.

The brand identity was later translated to various box sizes and marketing materials as Bare Bones expanded to multiple retailers and grew online sales.

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via Packaging of the World – Creative Package Design Gallery