Design: Macaroni Creative
Location: United States
Project Type: Produced
Client: Bare Bones
Product Launch Location: United States
Packaging Contents: Bone Broth
Packaging Substrate / Materials: Pouch/Plastic
Printing Process: Digital Printing

When Bare Bones was approached with a huge opportunity from a major nation-wide retailer, they came to us looking to develop an exciting new look for their exciting new product. Our challenge was finding a way to communicate the convenience and health benefits associated with bone broth as a beverage. We chose to use a mug as a focal point, to clearly communicate the end product. We then paired the imagery with whimsical illustrations and hand-done accents to add a sense of playfulness.

The brand identity was later translated to various box sizes and marketing materials as Bare Bones expanded to multiple retailers and grew online sales.

Read more

via Packaging of the World – Creative Package Design Gallery https://ift.tt/2UDYbeD