Agency: NEOM
Illustrator: Annalisa e Marina Durante
Location: Italy
Project Type: Produced
Client: San Benedetto Acqua Minerale
Product Launch Location: Global
Packaging Contents: Water
Packaging Substrate / Materials: Glass, Plastic
Printing Process: Roto

Background: In 2015 San Benedetto, a leading company in the Mineral Waters business, acquired the Cutolo Group, which includes the brand Acqua Effervescente Naturale Cutolo Rionero, a true milestone in the history of the mineral waters from Lucania. We were given the task of creating a new product identity as part of the brand re-launching project.

Objective: To restore to the Cutolo Rionero brand, which used to be very well-known and had a great following, a distinctive personality, worthy of the high quality of the water and able to communicate the recovery of its past position leadership.

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