Design: Macaroni Creative
Location: United States
Project Type: Produced
Client: Simple Brand
Product Launch Location: United States
Packaging Contents: CBD Softgels and Gummies
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

Simple Brand is a CBD company based out of LA, who came to us looking to develop a sleek and organized branding and packaging system to roll out a series of new products. With a focus on clean communication and premium quality, this system uses high contrast colors and bold, contemporary typography for maximum impact and legibility. We chose to use a typography only solution to keep in line with the brand messaging of providing a great product with no gimmicks. The soft gels come in premium bottles, with custom blue caps to allow the consumer to easily distinguish CBD content once the product line expands.

Along with soft-gel and gummy packaging, we developed shippers and business cards to create a complete brand experience for the consumer.

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