Design: WhatCameNext_
Project Type: Produced, Commercial Work
Client: Carlton & United Breweries
Location: Sydney, Australia
Packaging Contents: Alcoholic Cocktails
Packaging Substrate / Materials: Glass Bottle, Ceramic, Card, Paper, PSL
Printing Process: Flexo

The big question from InBev/Carlton & United Breweries team to WhatCameNext_ was ‘how can we create a brand that makes pre-mixed batch cocktails desirable and relevant for the Australian market?’ Serving cocktails on draught was such a step away from traditional cocktail culture and the expected bar ritual so the challenge was how to keep it credible.

To keep it authentic Sydney brand agency WhatCameNext_ went right back to the beginning of cocktail history to create the brand from. Celebrating the home of the ‘inventor’ of the cocktail party Miss Clara D.D. Bell. The story goes that Clara, a fun-loving socialite, premixed large bowls of cocktail before her guests arrived so no one was ever left standing waiting for a drink. Lexington was her home and so the birth place of pre-mixed cocktails. The Lexington Hill Cocktail Club was born.

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via Packaging of the World – Creative Package Design Gallery