Art director: Alexander Frelikh
Project Type: Produced
Location: Saint-Petersburg, Russia
Packaging Contents: Shampoo
Packaging Substrate / Materials: Plastic
How to wash your hair if you shave bald your head? This simple question is often baffling — using hand soap inhumane. Hair shampoo – illogical, because there is no hair! It seems that cosmetic brands have ignored a significant proportion of men who have chosen to shave their heads bald. Urban Cosmetics team decided to fix this injustice by developing a special product for washing a shaved head. DDC.Lab agency has created naming and shampoo packaging. The result is a unique product — shampoo not for hair, but for the scalp.
In the title we intentionally used the «biting» word-game SkinHead, avoiding the negative connotation. The new brand has absolutely nothing to do with the culture of skins and is far from nationalist ideas. The philosophy of the project is completely opposite — we unite men of all races, ages and social strata into the culture of SkinHead. It does not matter who you are and what your values are, if you have a shaved head — this shampoo is for you.
via Packaging of the World – Creative Package Design Gallery http://bit.ly/30kb1kg