Building on a long-standing agency-brand relationship, B&B has created a fresh look and feel for Peppersmith, celebrating the natural ingredients and strong flavours of each product in the brand’s range of gum and mints.
Category and market shift
Since B&B created the original Peppersmith brand as a challenger to the mainstream gum category back in 2010, category and market shifts had caused the brand to adopt a more functional benefit-driven approach. The packaging refresh project was a great opportunity for the agency to reappraise what the brand truly stands for, what it should be communicating and how. B&B was keen to build on Peppersmith’s internal mantra of Never Settle, and carve out a more emotionally engaging platform that celebrates the brand’s commitment to being better made and better for you.
via Packaging of the World – Creative Package Design Gallery http://bit.ly/2Q8vDHy