Agency: Vataga Agency
Creative Director: Kostya Khmelyuk
Art Director & Graphic Designer: Nazar Kumanovsky
Graphic Designers: Viktor Hupalo, Maria Platko
Graphic Designer & Illustrator: Nataliya Duda
Retoucher: Marta Khmarna
Photography: Taras Gipp
Project Manager: Ostap Malashnyak
Project Type: Produced
Client: Radyvylivmoloko
Location: Lviv, Ukraine
Packaging Contents: Milk, Yogurt, Sour Cream,
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

For almost 10 years “Radymo” has been one of the Radyvylivmoloko Company’s flagship brands. “Radymo” dairy products are made by following simple traditional techniques using milk collected from Western Ukrainian dairy farms. The company’s main task was for us to re-work and update the design of the "Radymo" product line, that is mainly packed in soft plastic bags. Firstly, we were to increase brand recognition, while preserving the existing characteristic design elements. We also needed to perfect the corporate character illustration and trademark logo. In general, the design was expected to be engaging, understandable, and, most importantly, recognizable.

Read more

via Packaging of the World – Creative Package Design Gallery http://bit.ly/2F8xlEu