Design: The Space Creative
Creative Director: David Thomson
Project Type: Produced
Client: Cannon and Cannon
Location: Bath, United Kingdom
Packaging Contents: Charcuterie

Leading British charcuterie retailer Cannon & Cannon unveils new branding designed by Bath-based creative agency The Space Creative.

Cannon & Cannon was established 9 years ago when the British charcuterie market was in its infancy. Fast-forward nearly a decade and they are set to reveal a striking rebrand for their online retail products.

Following significant growth in the snacks market in recent years and with this trend set to continue, The Space Creative have created a dynamic identity for Cannon & Cannon targeting foodies who are looking to experiment with new and distinctive flavours. The brief was to help the range establish its own niche within the sector, so it was crucial that the designs reflected the brand’s innovative and forward-thinking credentials.

Brand design agency The Space Creative’s illustrative packs bring to life the brand’s proposition of ‘Twisted Classic’ by communicating the unique flavour combinations and British origin of the products. The combination of black and white illustrations and a splash of colour takes the charcuterie fixture in a new direction, allowing British brand Cannon & Cannon to stand out in a category dominated by European products.

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via Packaging of the World – Creative Package Design Gallery