Cornish Orchards are mostly known for their cider, rather than their range of delicious soft drinks. With an existing softs design which looked too close for comfort to their cider cousins, the Cornish Orchards softs range needed a redesign, so they turned to Thirst for a fresh new look.
To match their all-natural, great taste Thirst built a naturally bold design. Rallying against the botanical illustration boom, they celebrated each product’s simple ingredients with fresh, fun and fruity illustrations. Hand rendered typography adds a natural touch, while vibrant colour splits create striking brand blocking behind bar and on shelf. All in all, a stand out new range that brings the freshness of the orchard onto pack.
via Packaging of the World – Creative Package Design Gallery http://bit.ly/2Rnn6AW