Art Director: Nithin Rajan
Design: Nithin Soman
Project Type: Concept
Location: Banglore, India
Packaging Contents: Beer
Packaging Substrate / Materials: Metal Can, glass bottle
Printing Process: Digital printing

A great brand name plays an important role in lifestyle branding, which will help the product stand out in a competitive market, simultaneously acting as a catalyst for effective marketing. To focus on the lifestyle of a community, the brand name attempts to embody the values, aspirations, interests, attitude, and culture. After extensive research, the name HIGH SPARROW was coined.

We decided to choose the bird sparrow to define the brand's identity because it perfectly symbolizes the spirit of community. This brand encourages today's generation to go out and explore the Nature as a team, pushing each other to go to new places and daring the self to reach new heights. Bring out the trekker in you. Be a HIGH SPARROW. Get high with it!

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via Packaging of the World – Creative Package Design Gallery http://bit.ly/2RkfZJs