Design: BrandOpus
Project Type: Produced
Client: Cottage Delight
Location: London
Packaging Contents: Jams, Chutneys, Dressings, Cakes, Crackers, Conserves, honey, pickle, pate, fudge, sauces
Packaging Substrate / Materials: Glass Jars, Plastic Packs
Printing Process: PSL

Global branding experts BrandOpus are thrilled to be working with Cottage Delight to relaunch their brand; with a new narrative, brand mark and wider visual identity, including structural design across all packaging formats.

Founded over 40 years ago in Staffordshire, Cottage Delight pride themselves on crafting their products locally by hand. They came to us to reimagine the entirety of their brand and to more effectively compete with the ever-broadening category within large scale retail such as John Lewis and Lakeland, to small scale farm shops.

We have defined a new narrative that builds on Cottage Delight’s heritage, moving away from the old-fashioned cues and traditional packaging in order to realise their ambitions of appealing to a wider and younger audience. Moving Cottage Delight from a world of handmade tradition to the celebration of variety and choice.

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via Packaging of the World – Creative Package Design Gallery https://ift.tt/32eZNyp