Agency: Long Story Short
Creative Director: Ewa Oliver
Contributor: Graeme Offord
Project Type: Produced
Client: Helvetica Ltd
Location: Auckland, New Zealand
Packaging Contents: Gin
Packaging Substrate / Materials: Label, glass bottle
Printing Process: Digital

Denzien is an artisan gin distillery right in the heart of Wellington, New Zealand. Wellington is a city where contrasting ideas and diverging disciplines come together, shifting the nation’s arts, culture and politics.

The Denzien brand and label were inspired by the unique culture & geography of Wellington City — where two tectonic plates meet and where oceans and land intersect. The Te Aro Dry label design reflects the city’s creative tension, vibrancy, and energy.

Deliberately and unashamedly urban gin.

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via Packaging of the World – Creative Package Design Gallery