Design: DS1
Project Type: Concept
Location: Saint-Petersburg, Russia
Packaging Contents: Poultry

In summer 2018, GAP RESOURCE opened a creative tender to make verbal and visual concept of «Nasha Ptichka» brand.

When the brand was launched, the Company initially was guided by key demands of the consumers: fresh Russian-make chicken meat, grown and packed with continuous quality control at every stage. The years-long experience in poultry breeding and use of advanced automated process lines allow the Company to build up its own expert potential and to structure the quality control in such a way that really safe and affordable goods are produced. The Company provides for full process cycle – from poultry breeding, to packaging and delivery to shops. The existing design did not really reflect this idea and did not allow achieving the desired degree of brand awareness among the target audience.

The project has strategic importance for the Company. Therefore, a tender was launched among selected agencies with portfolios containing required vector of FMCG projects.

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via Packaging of the World – Creative Package Design Gallery