Design: Robot Food
Location: United Kingdom
Project Type: Produced
Client: Craig Wallace
Product Launch Location: Global
Packaging Contents: Dog food
Packaging Substrate / Materials: Laminate film pouch and digital

Industry expert Craig Wallace and brand design agency Robot Food team up to remove the barriers to better quality dog food. is a new to market (you guessed it) dog food brand that produces British made, cold pressed and raw frozen dog food as well as jerky treats. Seeing a growing demand for better quality pet food, company founder Craig Wallace invested in the UK’s first cold pressed dog food plant. To keep prices competitive, he chose to cut out the middle man, selling direct to consumer through an online subscription model. Wallace approached Robot Food to bring his concept to life, creating a brand-new brand proposition for an educated customer.

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via Packaging of the World – Creative Package Design Gallery