Design: Pivot Marketing
Creative Director: Ryan Abegglen
Art Director and Illustrator: Adam Johnson
Location: United States
Project Type: Produced
Client: Metazoa Brewing Co.
Product Launch Location: United States
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium
Printing Process: UV Inkjet

Pivot Marketing joined forces with Indianapolis-based, Metazoa Brewing Co. to create a cohesive and standout design for its canning. Through an information-forward design, the creative team wanted to showcase the craft beer, while also calling out what makes them different—Metazoa’s passion for supporting wildlife organizations, with 5% of profits going toward the cause. To strike the right balance and stay true to their tagline, ‘Drink beer. Help animals.,’ every can features an eye-catching animal illustration to represent each brew, supported by detailed tasting notes, as well as a scale for the malt, bitterness, and color.

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via Packaging of the World – Creative Package Design Gallery https://ift.tt/2TsXHXL