Designers: Roxanne Ayala, Shannon McKenna, Emily Mitchell
Creative Director: Joanie Cahill
Location: United States
Project Type: Produced
Client: Paqui Chips
Product Launch Location: United States
Packaging Contents: A single tortilla chip
Packaging Substrate / Materials: Cardboard and plastic film
Printing Process: Lithography

The Paqui One Chip Challenge is Back in Black for 2019
The 2019 #OneChipChallenge is more ominous than ever before as it comes with even more spice than in previous years – and a visual twist. The new, hotter-than-hell chip looks as deadly as it tastes. This year’s version contains a blue corn chip dipped in an intense amount of black seasoning made with the infamous Carolina Reaper Pepper, certified by Guinness World Records as the world’s hottest chili pepper.

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via Packaging of the World – Creative Package Design Gallery