Design: Design Womb
Creative Director: Nicole LaFave
Designer: Nicole LaFave
Product Photography: Erin Scott Studio
Location: United States
Project Type: Produced
Client: Fernway
Product Launch Location: United States
Packaging Contents: Ready-to-Eat Fresh Meals
Packaging Substrate / Materials: Paperboard, Box

Fernway wants you to taste a new place with their heat-and-eat convenient fresh meals. The brand is housed under its parent company Peer Foods, a 150 year old company with a home base in Chicago, Illinois.

Design Womb partnered with Fernway to execute a complete brand through our brand incubator services. Developing a core retail strategy alongside brand naming kicked off the project, and we worked closely with the team to deliver a strong concept at ever touch point which included naming, tagline development, key messaging, a core brand identity, logo design, packaging design, custom box and structural development, art direction of photography for on-package as well as art direction and execution of product and lifestyle photography, and printed sales collateral.

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via Packaging of the World – Creative Package Design Gallery