Glenfiddich has released a unique new expression, Grand Cru; an exclusive Scottish Single Malt matured for 23 years and finished in rare French cuvée casks, with identity and packaging design by London-based studio Here Design.
Following the recent rebrand of the core Glenfiddich range – including new packaging design for its 12- and 15-year-old liquids – Here Design took the brand’s maverick spirit to new levels with Grand Cru, creating a new ‘celebratory’ drinking moment for Glenfiddich and the wider whisky category.
Whisky that forges its own path
An entirely new variant to the Glenfiddich range, Grand Cru is the first of the Grand range embodying the brand’s maverick spirit, pushing the boundaries of the whisky category by pairing with a definitive luxury world. The liquid is finished in cuvée casks, culminating in a myriad of aromas from sweet brioche to sandalwood and pear sorbet.
“As a maverick whisky we are interested in redefining what single malt can be – for us this means continuing to assert the brand’s unquestionable status within the single malt category as well as pushing the boundaries,” says Tess Wicksteed, Strategy Partner, Here Design. “Glenfiddich has the vision, determination and desire to do things differently. It is a whisky that forges its own path on its own terms.
“In Grand Cru, the brand’s non-conformist spirit, embodied by the proud stag, takes us from Scotland to another prestigious realm, marrying the tradition and purity of Scottish single malt with a distinguished world of luxury. It is a liquid designed to be shared and celebrated.”
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2OcYQSK