Design: B&B Studio
Location: United Kingdom
Project Type: Produced
Client: The Savourists
Product Launch Location: United Kingdom
Packaging Contents: Savoury snack
Packaging Substrate / Materials: Plastic

Pioneering savoury snack bar – The Savourists – unveils a bold new visual identity, delivered by branding agency B&B studio. The bars are currently available in two flavours: Sundried Tomato & Herb and Black Olive & Nori Seaweed.

For foodie thrill seekers
Harry Turpin, Co-Founder, The Savourists, says: “Dominated by sugary quick fixes, the snacking category simply wasn’t responding to changes in consumer behaviour. People are eating differently around mealtimes and are actively seeking more fulfilling savoury alternatives, but snack bars have been slow to evolve to this shift.

“The Savourists bridges this gap with delicious, healthy bars designed for foodie thrill seekers, packed with rich flavours and plant protein for a mouth-watering and multi-dimensional snacking experience. We needed a truly distinctive and contemporary look and feel to reflect our next generation – savoury snacks.”

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via Packaging of the World – Creative Package Design Gallery