Agency: La Boîte
Creative Director: Jorge Augusto
Location: Spain
Project Type: Produced
Client: Dayluma Gin
Product Launch Location: Spain
Packaging Contents: Gin Liqueur
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing and Foil stamping

“13/14” is a trick or a joke. In Central Spain, when someone makes a joke on you with something that seems to exist but it doesn’t, they say: “you have been 13/14”. This comes from a joke that used to be made on the rookie mechanics. They were asked to look for the 13/14 open-ended spanner and this spanner doesn't exist on the set.

That’s the name of our Gin Liqueur and the premise given by the customer, because it looks like a Gin but it is not, it’s a liqueur.

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