Agency: Graphit Moscow (part of Leo Burnett Group Russia)
National marketing director: Tatiana Gura
Senior Art director: Edgar Kirei
3D designer: Dmitry Poliansky
Group Account Director Viktoria Semikasheva
Project Type: Produced
Client: McDonald's
Location: Russia
Packaging Contents: Hot beverages
Packaging Substrate / Material: Paper cup

Almost everyone has purchased coffee from McDonald's. Some people even prefer it to beverages from well-known cafés. However, for some customers, it is more pleasant to post on Instagram with a coffee cup from more expensive coffee shops, although the flavour of that coffee might fall behind. McDonald's has decided to do a rebranding of the current packaging for hot beverages, making it more appealing for the selective coffee-drinking public.

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via Packaging of the World – Creative Package Design Gallery