Design: Vault49
Location: New York, London
Project Type: Produced
Packaging Contents: Vodka

SmirnoffX1 has revealed a new limited-edition flavor for this year’s day of the dead: Spicy Tamarind Vodka. Brand design agency Vault49 delivered the campaign and packaging design, inspired by Mexican tradition.

After spending time with the Smirnoff X1 team in Mexico at the Day of the Dead celebrations, Vault49 created a concept that captured the vibrant, rich symbolism at the heart of the festivities.

As well as an exciting new development for Smirnoff X1, this work also shows how Vault49 can take a long-established ritual like the Mexican Ofrenda, and reimagine it for the next generation.

Leigh Chandler, Creative Director and Partner, Vault49, says: “For Smirnoff X1 to truly be at the heart of the celebrations, we needed to ensure that our campaign and limited-edition packaging represented both traditional and contemporary expressions of the festival. Inspired by the craftmanship of the Ofrenda (offering) and its surrounding symbolism, we handcrafted a bottle that pays tribute to Mexican local customs and traditions while adding a contemporary twist for the next generation.”

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via Packaging of the World – Creative Package Design Gallery