Design: Denomination
Location: Australia
Project Type: Produced
Client: Wildspirit
Product Launch Location: United Kingdom
Packaging Contents: Gin
Packaging Substrate / Materials: Glass

New distillery, Wildspirit, launches Wildspirit Bloody Merry Gin, with a convention-breaking brand and packaging identity by drinks design specialist Denomination.

Passionate distiller and founder of Wildspirit, James Dumay, set out to fill a gap in the market for a serious gin for serious gin drinkers, but with a very unserious attitude: “We wanted to bring an irreverent energy to the spirits world and give the category a bit of a shake-up. Wildspirit Bloody Merry represents a completely new approach to flavour, using infusions of fresh tomato and celery alongside botanicals to create a delicious, bright spirit unlike any other on the market.”

Dumay approached Denomination because he wanted brand and packaging identity to reflect his and his friends’ love for quality, while capturing the fun and enjoyment of sharing gin cocktails together. In response to the brief, Denomination has created an eye-catching and completely unique identity that marries premium credibility with bacchanalian humour.

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via Packaging of the World – Creative Package Design Gallery