Design: B&B Studio
Location: United Kingdom
Project Type: Produced
Client: OATH
Product Launch Location: Americas
Packaging Contents: Oat milk
Packaging Substrate / Materials: Plastic

Functional drinks brand OATH has launched in the US with a bold visual identity by London-based B&B studio. The new brand creation has been released as a range of four ready-to-drink flavours, with organic ingredients carefully selected for their health and wellness benefits.

B&B studio has created the brand strategy, naming and visual identity design for OATH, which has been expressed across the bottle design and brand world.

Each 355ml bottle contains an organic, vegan oat milk designed to harness the true promise of plants, from protein-rich oats, nuts and seeds to spices and botanicals such as matcha and turmeric, expertly balanced to ensure powerful flavours and functional benefits.

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via Packaging of the World – Creative Package Design Gallery