Designer: Pedro Lima
Brand Manager: Diogo Guerner
Project Type: Produced, Commercial Work
Client: Fábrica de Cervejas Portuense
Location: Porto, Portugal
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography
Label design for Nortada Limited Editions, a regional craft beer from Porto Portugal.
Throughout the creative process, the main goal was to create an innovative label that reflexed the superior quality and the excellent ingredient choice used to brew this two beers (Weiss Beer and Dark Lager), while maintaining the connection with the main edition labels and the brand youthful personality.
The two diagonal strips idea was brought to life as an answer to this challenge. While the blue strip works to connect this new label to the brand’s main color, the second strip is versatile, changing color according to the beer style and highlighting the ingredients that were used to brew this delicious beers.
As this two Limited Editions were to be exclusively commercialised in the brand’s own store and brewpub, rather than highlighting the brand’s logo, the spotlight goes to the beer style.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/2p31Ljp