Creative Agency: Design Womb
Creative Director: Krista Sanders
Designer: Nicole LaFave
Photography: Lucy Hewett
Project Type: Produced, Commercial Work
Location: San Francisco, CA, USA
Packaging Materials: Paper, Paperboard, Cardboard, Pulp
Whistle is an activity monitor for dogs designed to provide key insights into your dog's behavior by tracking daily activities and health trends.
Design Womb partnered with the startup and a 3-D packaging team to design and deliver a complete packaging solution, which included an embossed box, inner pulp tray, and wrap-around sleeve. A balance of streamlined icons and graphics are pared with tennis-ball green and bright-sky blue. The product's technical nature is highlighted and the lighthearted personality of the team, office dogs, and intended feel-good nature of the product's end use shines through.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/148ERJL