Creative Agency: J. Walter Thompson Cairo
Senior Art Director & Illustrator: Amro Thabit
Account Director: Salma Hamouda
Senior Account Executive: Sandra Hazem
Senior Planner: Diana George
Head of Design Unit: Ibrahim Islam
Managing Director: Mai Azmy
Project Type: Produced, Commercial Work
Client: Mondeléz
Location: Cairo, Egypt
Packaging Contents: Gum
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

Chiclets decided to embrace a young spirit sticking to its old soul. now targeting the younger generation, a more vibrant package design was born. by turning chiclets iconic half-circle into five different mouth-shaped designs.

Inspired by the originality of the older packs, we took the existing undefined shape and transformed it into a mouth.To bring this further, we injected modern & personalized elements, giving the new packs a retro look; a look appreciated by teens. we gave each of the five flavors a personality, a distinct character, using differentiating colors & elements such as piercing, mustache, braces…

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via Packaging of the World – Creative Package Design Gallery