Manufacturer: MW Luxury Packaging
Project Type: Produced, Commercial Work
Client: Estée Lauder
Location: Global
Packaging Contents: Cosmetic makeup

Last year, the MW team unveiled the results of an exciting new packaging collaboration with Estée Lauder. The Victoria Beckham Collection Daylight Edition – an oversized black and gold compact containing items from Beckham’s makeup range – was released in September 2016, to wide critical acclaim. Now, one year on, MW and Estée Lauder have released another iteration of the pack and, for their efforts, been honoured with Package of the Year at the NJPEC awards.

The case, which is built around an MDF substructure and available in both white and black, is housed in a protective tertiary carton. Slipping off the carton, you’ll find a luxurious exterior covered in padded PU leather, which has been custom embossed with a fine pebble texture. Around the edges of the case – and evoking the look and feel of a traditional makeup compact – are electroplated gold frames. At the front sits a matching gold clasp, which is pressed lightly to open the case.

The interior of the case holds eight exclusive Victoria Beckham-Estée Lauder products, which are held in an EVA fitment wrapped in black ultra suede and black PU leather. This inner fitment is removable, which allows the case to be repurposed once the makeup items are finished.

The crowning feature of this award-winning pack is the custom-made mirror, which sits snugly in a recess within the lid of case. This mirror not only features LED lighting, it’s also entirely removable. Sized to fit inside a handbag and bearing a pullout kickstand on the back, this mirror is perfectly suited to nights out and weekends away.

For the finishing touch – and to reflect the limited numbers released worldwide – each case has been fitted with a bespoke electroplated gold plaque, bearing a number between 001 and 350.

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via Packaging of the World – Creative Package Design Gallery