Peeze is launching a unique tea-concept with the name ‘Communitea’, developed by Dutch design agency SOGOOD. The concept was developed in cooperation with the locals in Sri Lanka, the country of origin of the tea. Creative workshops were conducted where pictures and symbols were developed for each of the twelve different flavours. Also small notes of the locals are added in the envelopes with the tea. In this way a real connection is made with the consumer. The community in Sri Lanka is now involved in every step from production to consumption.
via Packaging of the World – Creative Package Design Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/X4BFnMwqARY/communitea.html