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Creative Agency: Nik and Carole
Creative Director: Carole Haralambous
Project Type: Produced, Commercial Work
Client: Scrummmptious
Location: Manchester, UK
Packaging Contents: Cake
Packaging Substrate / Materials: Cardboard & Film
Printing Process: Litho Printing & Flexography

In A Nutshell
Helping to bake up an exciting new brand for a breakthrough healthy treat that’s going to challenge the whole cake category!

The Challenge
Our clients had defied the laws of cakery and succeeded in baking a guilt-free cake that tasted Scrummmptious. It looks like cake, it tastes like cake, but how do we sell a ‘healthy’ cake to real cake lovers?

Our Insight
Sugar has become public enemy no.1 and people know cutting it makes sense, so we had to create a positive message that satisfies customers’ love of tasty cake, but also hits the spot when it comes to a healthier lifestyle. The friendly, but not too preachy style tickles the tastebuds as well as ticking all the boxes!

Some Kind Words From The Client
“Nik and Carole have a wonderfully unique collaborative approach to their work and style, creativity and skill to create enduring, beautiful designs. Having selected them for key projects for over a decade now, there is no stronger indication of their distinctive qualities and competitiveness.” – Paul at Scrummmptious

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/2EKW7rC

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