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Designer: Grace Song
Project Type: Student Project
School: Ontario College of Art and Design
Course: Packaging Design
Tutor: Stuart Werle
Location: Toronto, ON, Canada
Packaging Contents: Page Overlays
Packaging Substrate / Materials: Paper (Matte Mylar)
Printing Process: Digital Printing

Adv-Eyes is a brand dedicated to an often neglected consumer target, being the special-needs target audience. The products are specifically designed for individuals that undergo reading difficulties, in which page overlays are able to aid in the process. They are meant to provide a gratifying effect while performing an originally difficult task, in which the overlays are able to gradually create relief and improvement. The products are all targeting individuals who would need visual assistance within reading, in which various needs may apply.

As of the brand identity, the typographic aspect presents the main product function, while the arrow illustrates a sense of direction or guidance. It can also be seen as a universal happy smile, creating an illusion of a visual representation of how the consumer or end-user will feel after the whole experience; gratification, satisfaction, relief, and confidence.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/2DfHrEq

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