Creative Agency: Senyor Estudi
Photographer: Marc Roca
Project Type: Produced, Commercial Work
Client: Ca n’Estruc BI
Location: Ventalló. Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

BI was born in a corner of the Ca n’Estruc winery. Born from nostalgia for times past; from working with your hands; from listening with your heart and accompanying the vines along their natural path. The original design of the winery's first label has been recovered and adapted to the new requirements. A wide variety of limited edition wines, specially selected from specific vats, amphora, vintages or vineyards —from 66 bottles—, with the labels numbered using a traditional mechanical system. Design without designing. No masks and no artifices.

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