Design: Sanyukta Ranjit Mathure
Location: India
Project Type: Student Project
School: ISDI School of Design and Innovation
Tutor: Ms Isha Patel
Packaging Contents: Cocktails
Packaging Substrate / Materials: Aluminium Cans
Printing Process: Digital Printing

Fauxpop is created as a part of a classroom project.

It offers a range of affordable, ready to drink cocktails created to minimise the time you spend muddling ingredients and maximise the time you spend celebrating life. It caters to the wild child in all of us and wishes to make those raw moments of life even more memorable. Fauxpop cans are a representation of the fizzy drinks inside them.

They are an extension of the confident, unapologetic and bold life led by its customers and this reflects in the packaging of their cans as well. They depict the unabashed fun that the brand brings along. The tone of voice is direct and bold that leads to building a transparent relationship with its customers. The variety of cocktails include Highballs, Whiskey Sours, Spirit Forwards and Champagne Cocktails.

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via Packaging of the World – Creative Package Design Gallery