Bob Marley is one of the most recognized people in the world. Almost 35 years after his death, his music and influence can still be heard and felt across the globe. The Marley Beverage Company, in partnership with the family of Bob Marley, hired Moxie Sozo to:
1) Brand and launch a new line of coffee drinks.
2) Help support their line of tea beverages.
The agency worked on all aspects of the coffee launch, from product naming to pricing strategy. Development of the packaging was an extensive process, involving dozens of directions and numerous variations. Ultimately, the packaging became a collaborative effort between Moxie Sozo, The Marley Beverage Company and Bob Marley’s family. Within months of launch, One Drop was being distributed throughout the United States.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1g3eTfF