Design: Thirst Craft
Location: United Kingdom
Project Type: Produced
Client: Benevolent Neglect Wines
Product Launch Location: Global
Packaging Contents: Vermouth
Packaging Substrate / Materials: Glass bottle

Vermouth was Matthew Nagy's mother's favourite drink. So when the Californian wine producer decided to create a fruit-forward Vermouth of his own, he did it with her in mind – naming the drink after his favourite Rolling Stones' song, Mother's Little Helper. In need of a design that could translate the subversive nature of the song into a truly unique label, he came to Thirst.

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