Creative Agency: A.STUDIO branding agency
Art Director: Anna Trofimova
Creative Director: Dmitrii Artemev
Project Type: Produced, Commercial Work
Location: Novosibirsk, Russia
Packaging Contents: Vegetable oil
Branding agency A.STUDIO completed a redesign of the packaging of the Eleo vegetable oil products (formerly named 'Organic Life'). The objectives of the redesign have been to access retail chains where these products were not represented before, and to expand the geographical presence beyond Russia to include EU countries. In addition, the design was supposed to move away from the “pharmacy” style, while at the same time highlighting the product’s beneficial aspects.
The updated package presents a whole raft of features: the watercolor-like graphics highlight the purity, benefits and natural origin of the oils, while the delicate colour scheme conveys the brand’s caring attitude in its products, and for consumer health. The brand section is now easier to take in due to its regularized text box and 'simplified' layout.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/2n9PGXP