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From: Conceptual Store

Designers: Brandi Steele, Jessica Wonomihardjo, Jay Jeon, Lisa Lindh
Ceramicist: Julia Lemke
Project Type: Student Project
School: Academy of Art University
Course: Packaging 4
Tutor: Michael Osborne
Location: San Francisco, CA
Packaging Contents: Home Goods, Bath & Body, Hand Thrown Ceramics
Packaging Substrate / Materials: Cardboard, Plastic Bottles, Paper
Printing Process: Lasercut Cardboard, Digital Printing, White Ink Printing, Stamp Embossing

We were tasked with envisioning a retail store with exclusive products that targets and fills the current market gaps. Through research and analysis of generational habits, the current store brand landscape and pinpointing target audiences, we found a demand in a few specific areas. Consumers are looking for items with a story that supports their desire for personal expression. Additionally, we discovered there is a shift happening within the definition of consumer value. People are moving away from the notion of monetary value and instead are searching for value in knowledge, craftsmanship, ultimately searching for a sense of connection to the world around them.

Mission Statement: From is a store that designs and collaborates with local craftsmen. Each product has a story, that promotes transparent production; creating value and opportunity for self expression within the guests.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/2DHxpbf

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