Designer: Marcelo Shalders
Copywriter: Christian Napolitano
Project Type: Student Project
School: Miami Ad School
Course: Art Director
Tutor: Jerrod New
Location: Miami
Packaging Contents: Orange Juice
Packaging Substrate / Materials: Sugar Bottle
Printing Process: Digital Printinh

Studies show that certain BP’s require years of exposure to high temperatures to successfully break down. By implementing sugar-plastic into select products, Minute Maid provides the opportunity for re-using each bottle in a unique and surprising way. Turning the GR Bottle upside down and dropping the seed embedded cap into the bottom of the container, consumers can plant everything into the ground and watch as nature take it’s course.

Within 3 weeks of the GR Bottle dissolving, the seeds benefit from the sugar surrounding them and blossom into healthy, budding plants.

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via Packaging of the World – Creative Package Design Gallery