Project Type: Produced
Packaging Content: Jelly
Pearlfisher brings joy to jelly with new design for Hartley’s 10 Cal Jelly.
Pearlfisher is celebrating saying “YES” to Pudding with a new strategy, packaging redesign and portfolio review for Hartley’s 10 Cal Jelly.
The nation’s iconic jam and jelly brand, Hartley’s introduced its 10 Cal Jelly Pot range 7 years ago, but it was time to modernise the brand’s expression. Pearlfisher was tasked with making it the definitive go-to for anyone wanting to maintain a balanced lifestyle whilst still saying yes to pudding, bringing joyful fruity moments into everybody’s every day and helping Hartley’s 10 Cal Jelly expand its future offer.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/36pFAtv