Creative Director: George Heathcote
Project Type: Concept
Location: New Farm
Packaging Contents: Sun-Dried Fruit
Packaging Substrate / Materials: Matt Plastic
This was a 3 piece series of packaging pitched to a client who wanted to brand/ package their sun-dried fruit produce in Africa.
The brief was to create something fun that would appeal to kids to encourage them to eat Frui T's as part of a healthy balanced diet. As they were very keen on the look of Urban Fruit & Bear Fruit I created 3 fun characters to be used with the ability to apply the iconic Frui T's face to any other fruit & vegetable should they create more in the future.
Unfortunately the client never took the design, nor name forward so it is all currently up for grabs.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/2FvLSHS