Agency: WAAW STUDIO
Communication & Design Director: Bargine Emilie
Designer: Samy Halim
Location: France
Project Type: Produced
Client: Marylou, Pâtisserie de la plage
Product Launch Location: France
Packaging Contents: Cakes
Packaging Substrate / Materials: Sustainable cardboard
Printing Process: Digital printing

We created the brand Marylou, Pâtisserie de la plage. The umbrella brand for our 2 cakes, Le Baulois®, voted best chocolate of France and Le Nantais®, génoise with almond and rhum. Marylou, Pâtisserie de la plage, is the mother brand of our 2 sub-brands, Le Baulois® & Le Nantais®, also created by us.

When designing the two boxes, we had in mind to break the codes of bakery. The strong bet was to unfollow the trend and not be represent yumminess, neither cake representation on the pack. Just pure design features.

The boxes needed to be objects of desire, for consumers to really feel attracted, surprised, appealed. Bauhaus style came to birth naturally, super well fitting with our desire to get across time without fearing to be outdated.

Read more

via Packaging of the World – Creative Package Design Gallery https://ift.tt/3cwHEDy