Designer: José Jiménez Lara
Project Type: Concept
Location: Madrid, Spain
Packaging Materials: Cardboard, acetate, plastic

Smartbites is a branding project developed for my own concept of sugar free candies for adults.

I decided to give a twist and revamp the identity of a tradicional product that use to be boring and worthless. From this starting point I thought about how to create a new category of hard luxury candies based on sophisticated designs, combining exotic and surprising flavors, and colors. I also wanted to make them sugar free because healthy food and snacks ara a big trend these days.

After a period of research I developed my own recipe for sugar free candies bringing this traditional product to a new level and making it really appealing for adults.

The result is small square unique pieces of pleasure full of taste with a great aesthetics and sugar free.

Smartbites were categorized into several collections: safari, ravioli, gardens, Gaudí, Mondrian, gemstones and expressionism.

Every collection is linked to a specific range of flavours (cocktails, exotic fruits, flowers, infusions,etc.), packaging and design.

Furthermore, each collection contains a protective acetate sheet menu that provides specific information about the flavour on every candy.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1ysqGZ2