Design: Tomomi Maezawa
Location: United States
Project Type: Produced
Client: Bonny
Product Launch Location: United States
Packaging Contents: Fiber Powder
Packaging Substrate / Materials: Tin, Paper Labels
Printing Process: Tin was screen printing and die-cut for the paper labels

Once upon a time during COVID, there was a woman who wanted to take her fitness to the next level. She became obsessed with nutrition and in turn realized what she was eating was not ideal. She went down a research rabbit hole… reading everything she could and talking to every expert she could find. She thought she knew the basics, but (spoiler alert) she didn't.

She also discovered that like 95% of Americans!!, she didn’t consume enough fiber. She did what everyone does and Googled "best fiber supplements." That was a journey. Did your name have to end in ‘cil or ‘lax to be a fiber supplement? And why were the ingredients so bad? Artificial ingredients, flavors and dyes like yellow #6? And who decided that every fiber supplement needed to be housed in circular plastic tubs? She took the plunge and purchased a few options. Mistake. She should have known they would taste bad too.

That's how the idea for a better fiber supplement was born. Our founder, who previously launched a design-forward innovative consumer products business, decided to act and identified the best partners to manufacture this new, innovative clean fiber powder.

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